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Taurus’ DataBridger for Google Analytics provides American Musical Supply with Better Attribution Reporting

Posted by on Jul 19, 2016 in Case Studies |

American Musical Supply (AMS), one of the world’s largest suppliers of quality musical equipment, needed an integrated view of their Google Analytics (GA) data and their sales data to create reliable attribution reporting for their marketing department – they wanted to connect web traffic information with actual order details. After encountering many issues using the Google Analytics Web application and its API, AMS looked to Taurus Software for the solution…

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